Storylines

From my audience research I can tell that most people think that the storyline to the video is one of the most important things. However Crystal Castle videos generally don't have strorylines that run through, they are more abstract pieces, so I need to find a balance between the two.

Some artists are known for their videos having storylines that link directly to the song for example, Plan B's current album, The Defamation of Strickland Banks tells the story of his alter ego, Strickland Banks, each video continues from the previous telling the rise and fall of Strickland. Its something Plan B then himself brings to stage, always dressing in costume.
Another artist famous for their story telling is Lady Gaga; each of her videos is an entirely new story, each of them like a mini movie on their own. They get people talking about how outlandish she is, which is what the aim of music videos are, to get people noticed.
Some videos imitate the lyrics to a tee; for example Just Jacks song The Day I Died - it told the story of a man on the last day of his life the video follows on the lyrics and tells the story with James Nesbitt featuring as the