Tim Pope

Tim Pope directed 37of The Cures music videos including 'Friday I'm in Love' and 'Close to Me', he is one of the most famous music video directors of all time. Known to be innovative and constantly changing.
During a talk with Eugine Richansky he told us how Tim never actually listened to a song before coming up with an idea for a video and just based it on whatever was in his head at that moment.
Tim is quoted saying for each Cure album "I’d make maybe four videos – two would be classics, one ok and the last one absolute rubbish.”
His videos were always different for example
In The Cure video 'In Between Days' the whole video was shot using a camera strapped to a shopping trolley and the band playing in one room. This was something that had never been done before and was completly different to the videos of that time which were normally big budget pieces. It paved the way for a new type of smaller budget videos that meant more imaginative ways to attract an audience had to be made.