Tim Pope

Tim Pope directed 37of The Cures music videos including 'Friday I'm in Love' and 'Close to Me', he is one of the most famous music video directors of all time. Known to be innovative and constantly changing.
During a talk with Eugine Richansky he told us how Tim never actually listened to a song before coming up with an idea for a video and just based it on whatever was in his head at that moment.
Tim is quoted saying for each Cure album "I’d make maybe four videos – two would be classics, one ok and the last one absolute rubbish.”
His videos were always different for example
In The Cure video 'In Between Days' the whole video was shot using a camera strapped to a shopping trolley and the band playing in one room. This was something that had never been done before and was completly different to the videos of that time which were normally big budget pieces. It paved the way for a new type of smaller budget videos that meant more imaginative ways to attract an audience had to be made.   

Digipaks - Key Elements

Name of Band/Artist/Album  - Crystal Castles
Track Listing   - Not in Love ft Robert Smith, Not in Love
Bonus Material -
Pictures of Band/Artist -
Colour/Style to fit with the genre of the band - Blues, Blacks, Silver
Unfolds revealing pictures/text  -
Space for CD -

Audience Research II

Audience Research II from vicki robbins on Vimeo.

Thanks to handheld digital cameras and first time using Adobe Premiere Pro; the quality of this video is very poor; so much so that you can't even always see that there are people on screen! But the idea is there with audio so that I can get the idea of what people want from a music video.
I have learnt from this that I should not include random stories, or dancing in the video. That sometimes something absract is good but generally I should stick to the lyrics.

Audience Research

This is audience my audience research that I did at school; I asked what their favourite videos were so I could look to see if there were any common ones that I could then research further to see if I can use them for inspiration for my own.

Not In Love - Lyrics

I saw your picture hangin' on the back of my door
Won't give you my heart
No one lives there anymore
And we were lovers
Now we can't be friends
Fascination ends
Here we go again
Cause it's cold outside, when you coming home
Cause it's hot inside, isn't that enough

I'm not in love

Could it be that time has taken it's toll
Won't take you so far, i am in control
And we were lovers
Now we can't be friends

Fascination ends
Here we go again
Cause it's cold outside, when you coming home
Cause it's hot inside, isn't that enough

I'm not in love
I'm not in love
I'm not in love
We are not in love
We are not in love
We are not in love
We are not in love

From these lyrics you can see that the story of the song is that someone is going through a break up and how they now can not stand to be around each other.

What to do now...

After a while of not being able to access my blog due to county restrictions I am now back online with an edited audience research video that I will be uploading shortly:)

 Now I have chosen my song - Not in Love - Crystal Castles ft Robert Smith; I am now in the process of coming up with the idea for the video. As I discovered with my audience research a storyline for the video is one of the most important aspects.

Song Choices

I am now not certain that I would like to do the Best Coast song that I initially liked so I looked for some other options but then I have a few options of which songs I could choose to do for the video.
I did not know which one I wanted to do most so I put it to a vote in my class these are the results.

Broken Records - A Promise - 2
Marina and The Diamonds - Rootless - 0
Manchester Orchestra - Shake It Out - 1
Crystal Castles ft. Robert Smith - Not In Love - 6
Best Coast - When I'm with You - 3

It is obvious that 'Not in Love' was the one people preferred, I chose the newer version with Robert Smith on vocals rather than the album one with Alice Glass as I felt that the male vocals came through more strongly and put across the story more which would be more beneficial to my video as the storyline is a vital part.

Things I have learnt from my audience research...

From my audience research I can see that the general consensus is that videos with storylines are better than videos that have no relevance to the lyrics of the songs. I also have been told not to do any random dancing in the video, which I was not planning on doing anyway as I'm not too keen on it myself.

Most people watch their videos online, particularly YouTube, although some watch them on TV aswell. So I will make sure to use this outlet to publicise my video to recieve feedback.

What to do next...

I need to edit my audience research and then look m,ore closely into what I am going to do in the video; maybe even change song choice if I can not find a good idea for my current song choice.