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Friday 17 September 2010

Music Video Analysis

Buddy Holly - Weezer

This video uses clips from the television show Happy Days and incorporates them into the video to make it look like they were part of the show themselves. I think that this works very well as unless you knew you would assume it was all one thing; when they transition from the clips to the video they use doubles and show the back of them to make it look like it was the same person from the show. Happy Days is a very recognisable and iconic show and the fact that Weezer made themselves part of the video made this a very recognisable video and therefore made the song popular as well which is what the video is there for. Spike Jonze directed this video and it is now on many best music video lists. At the beginning it features short credits to make it seem more realistic as the Happy Days show; this sets it apart from other videos as it is usually not the norm to have credits at either the end or beginning.


Bittersweet Symphony - The Verve

http://new.music.yahoo.com/singleVideo/?vid=157418610

This video has become iconic due to its simplicity; it was the bands most famous song empasized by the video. It featured lead singer Richard Ashcroft walking down a busy London street singing the song not caring about who he bumped into; letting nothing get in his way. The idea was taken from an earlier video by Massive Attack for their song 'Unfinished Sympathy' which was similar but featured a Los Angeles street. Ashcroft starts walking when the instrumental develops which makes it a bigger start. At the end the rest of the band start following behind him and this creates the start to their next video 'The Drugs Don't Work'

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