Initial idea

My initial idea is to do a music video. The song I am thinking about using at the moment is Best Coasts - When I'm With You. I have chosen this song as it is not very well known but the band is up and coming so people may start to know who they are but not necessarily have any preconceived ideas about what the video would be like if the band had completed it themselves. The target audience for my video will be people that love music especially indie laid back ones that have a slight poppy edge.

10 characteristics of my target audience

1) 16-25 year old
2) likes music that not many people have heard of
3) likes going to music festivals and gigs
4) individual
5) spends the majority of their money on music things
6) likes most genres of music - maybe not pop/r&b
7) enjoys going out and socialising
8) regularly buys NME
9) downloads music regularly
10) listens to music at every opportunity

5 things I will do this year...5 things I will not do this year...

I will not leave everything to the last week
I will not just do boring written blog posts
I will not take the easy option for everything
I will not just make things up as I go along
I will not forget about things

I will make a detailed plan of what I need to do and dates I have to have completed it by
I will research more into background
I will update my blog regularly
I will use creative and innovative things on my blog
I will do more audience research

Music Video Analysis

Buddy Holly - Weezer

This video uses clips from the television show Happy Days and incorporates them into the video to make it look like they were part of the show themselves. I think that this works very well as unless you knew you would assume it was all one thing; when they transition from the clips to the video they use doubles and show the back of them to make it look like it was the same person from the show. Happy Days is a very recognisable and iconic show and the fact that Weezer made themselves part of the video made this a very recognisable video and therefore made the song popular as well which is what the video is there for. Spike Jonze directed this video and it is now on many best music video lists. At the beginning it features short credits to make it seem more realistic as the Happy Days show; this sets it apart from other videos as it is usually not the norm to have credits at either the end or beginning.


Bittersweet Symphony - The Verve

http://new.music.yahoo.com/singleVideo/?vid=157418610

This video has become iconic due to its simplicity; it was the bands most famous song empasized by the video. It featured lead singer Richard Ashcroft walking down a busy London street singing the song not caring about who he bumped into; letting nothing get in his way. The idea was taken from an earlier video by Massive Attack for their song 'Unfinished Sympathy' which was similar but featured a Los Angeles street. Ashcroft starts walking when the instrumental develops which makes it a bigger start. At the end the rest of the band start following behind him and this creates the start to their next video 'The Drugs Don't Work'

Planning for Planning

If I am choosing to do a music video for my A2 project I need to have researched and looked at a lot of music videos so I build off them to create my own. I also need to decide whether I am making a video that has a narrative to it; if so I specifically need to look into videos with narratives.

After I have chosen my song I need to look at the bands music video style as well as the lyrics for the chosen song.

Research and planning

• How did your research into genre contribute to your production work?
Well, I specifically looked at both music magazines that were aimed at youg people like Keranng and NME as well as ones that focused on rock music like Keranng. I think this can be seen in my completed project by the style is used and the way it was written

• How did your research into audience contribute to your production work?
Well I did my audience research with the 16-25 market specifically in mind as well as those that already loved music; so I went to a gig and asked the people in the queue what they liked and disliked about the music magazines they read.

• How did your research into institutions responsible for the production and regulation of the media influence your production work?
I researched into corperations such as IPC that produce NME and Bauer industries that releases Keranng magazine. From this I was able to see what types of magazines they specialised in and how they used one magazine to promoote another, and if they had branched out onto other media platforms and how they used that to their advantage.

• What pre-production planning techniques did you employ (scripting, storyboarding, shot-lists etc.)? How effective was your planning – how did it help you in the production phase?



• What did you learn from planning your first production that helped you to improve your planning for the second?
For my second production I stuck to a more suitable timeline and did things in a more sensible order.


• How did you use audience feedback to influence your production work while it was in progress?

Brainstorming

Music Video
I think that I would choose to do a song that is unknown so that people did not have preconcieved ideas about the video or compare it to the video there already is for the particular song. Another idea is that I could choose a band that is well known and pick an album song that was not released.


Documentary
CCTV documentary/Big Brother Generation

A2 Production

Out of the 5 choices I know that I definately do not want to do the newspaper option, because it would be mainly writing the text. I think that I would like to do the music video as then you can do both the print and the video.

Another

G325

This is a written paper that you sit in the summer, it's a synoptic paper as it draws together everything we have studied in the past 2 years.
Section A is devoted to the production work from AS and A2.

1. Research tasks carried out (including audience research/research into similar media texts)

Audience research - types of music magazine and articles they liked to be included;
Research into magazines, then specifically music magazines.


2. Planning activities undertaken - including scripting/storyboarding/actors' notes


3. Challenges which arose during post-production - including editing/layout design 
InDesign was broken, and font trouble.
 

This year I will spend more time on my project and the planning process.